Anyhow, back to the event itself. 

Hello Kitty run is a 5 km fun run. They held the runners at The Float. It was spacious enough and overall, everything was well organised and smooth. 

Since this is a cutesy run, we 'dressed' up a little. 

They had carnival games for the participants so we played a couple of them. Went for a few rounds for some just to win.. a candy hahaaa. The queue wasn't long except the photo printing service. We gave that a miss.

There were a lot of pretty backdrops around for you to take photos with anyway. 

Seriously where did the bear come from?

But it's cute so it's fine. 

The medal is really adorable! And the nails Crystal painted for me < 3

It was a great evening. 

I am not sure if there will be another similar event next year but go if there is. I mean, there is a kitty in every girl's heart right? :p

Thanks for reading! 

Do you know first impressions are made by how you smell, be it to somebody you just met or passers-by.

Thanks SaSaSG and IFF for organising a fragrance workshop for bloggers/media. I'm more informed about fragrances and scents now!

International Flavors & Fragrances (IFF) is a company that creates fragrances, not just your typical fine fragrances but also scents you find in haircare, soaps and even fabric softeners.





Always wanted to visit places like this one day and I finally had the chance :D



First section: Haircare


Their 'testing' area is like hair salon! They do testing on themselves to know exactly how the scent will smell like before, during and after using a product. Very professional!



Different countries differ in their taste and preferences. Hence, assorted scents are developed to suit the targeted country. Scents are personalised, just that you are not aware of it.




Second section: bodycare



Bodycare includes bar soap and body foam.



Another of their testing area - transparent cubicles fitted with shower facilities.

They do not shower in the transparent cubicles though! Hahaha sorry to disappoint!

We get to smell how each scent fills up the bathroom.






Third section: fabric care



We are introduced different popular fabric softeners in different countries Consumer research is done in normal households, how fun is that!



After which, we gathered to sniff tons of different scents.



You can close your eyes to heighten your sense of smell.



Then we put our newly acquired knowledge to use - CREATE OUR OWN PERFUME.


That is of course, with the guidance from perfumer Kim from IFF.

A more long-lasting perfume has a higher concentration of base notes in it. Skin types and temperature in general has an effect on the lasting power of a scent. The fragrances I own typically don't last very long on me because I prefer those with stronger top/heart notes.

That's one of the insightful things I picked up from the professionals!



Anyway back to our perfume research  >,<

Well well lab skills was useful for... 1 minute.



Tried it a couple days ago and the scent really lingered for a long long time.

Are you ready for a scent-sational event, Scents In The City, organised by SaSa? It will happen from 3rd Oct 2014 - 16 Nov 2014 and a wide spectrum of authentic fragrances will be showcased in all SaSa stores.

Major fragrance dealers like Coty Prestige, Estee Lauder Companies, ITF S.p.A, Kenzo, Luxasia, Marina de Bourbon, Mauboussin, Mercedes-Benz, P&G Prestige and TOUS will be part of this campaign as well. 

Furthermore, four of Singapore's most influential bloggers, QiuQiu, Melissa Celestine Koh, Yina Goh and Yutaki, are Sasa's SCENT AMBASSADORS.

Look out for their appearance at Jurong Point SaSa Store and Wisma Atria SaSa Store.




And.......

Remember to follow give SasaSG page a thumbs up so you don't miss any news pertaining to Scents In The City and in general irresistible deals!

If you are new to the whole fragrance thing or if you do not have your signature scent (yet), remember to drop by and learn a thing or two from the experts. It is more than essential for you to choose a scent that represents you.



My favourite two are:

The launch was held at Fullhouse signature and many brands/partners were there. Fret not if you missed it, let me bring you through! 

Venue

Fullhouse Signature is a gorgeous cafe; the photos I took cannot justify how pretty the place is. Definitely a romantic place to spend with your other half!
They host a lot of solemnisations, ROM and even events (like KaBloom ^^)

Hop over to their facebook page to find out more.

No comment on food because that was the first time I visited the cafe but I can vouch for the ambiance. 

I love the white/bright concept and the little doves you find around the place :)

The rest of the partners are mentioned in no particular order. 

My Beauty Diary

My Beauty Diary is our official beauty sponsor.

My Beauty Diary offers a great variety of sheet masks at an affordable price. You’re bound to find something that caters to your needs given the wide range of sheet masks they have.

Its unique three-layered structure hydrated masks are imported from Japan, using eco-friendly plant fibres which fits perfectly to your facial contours and has excellent water absorption ability. Each sachet contains 23g of highly-moisturizing serum - enough for your neck and every other inch of your skin.

Their masks fits perfectly for me but if they do not, just tear a small section around the chin area and overlap the two flaps.





White formula products were also featured with TBD. 
The toner is pretty good and it revitalises skin after a long, tired day. 



MiaCare


Unfortunately I did not manage to take any photo from the booth MiaCare set up! :( Nonetheless, let me share the good stuff they brought.

Miacare targets the number 1 problem teenagers and even adults deal with - acne. Their acne patch comes in day, night and day and night form. The packaging is more hygienic and it is thin like skin! I will use it on days when I've a giant spot on my face.



BRANDS Innershine

Well BRANDS is definitely a familiar name in my family. BRANDS Chicken Essence is like a Must-have for me before exams/tests. It's like my little secret to A wtf hahaha. (BUT I DON'T GET A LOT OF THEM -___-)


Innershine on the other hand is pretty alien to me, until a while back. 

BRANDS provided Marine Collagen Essence Strip and Berry Essence for sampling that day. 

Marine collagen essence strips are basically individually-packed jellies - good to go beauty food! They are yummy and easy to consume. Who said collagen/good stuff has to taste bad? 

Marine Collagen Essence Strip contains micro-collagen for better absorption, and Vitamin E for added anti-oxidation benefits. You don't have to worry about additional calories because each strip contains only 12K Kcal and zero fats. Eat your way to skin suppleness and elasticity without while watching your waistline.


Berry essence is a drink in indivdually-packed glass bottles. It's sweet-sour, very refreshing when chilled. 

It is bursting with the goodness of seven types of premium berries, specially selected from Europe and America. This combination is an excellent source of antioxidants, which neutralize harmful free radicals in the body and prevent degeneration of eye cells. It also contains Zinc and is fortified with Vitamin A, C & E, providing the required nutrients to benefit ocular health.



Ma Cherie






Ma Chérie meant “my sweetheart” in French and as the name goes, the line of hair care that cares for your hair in the most luxurious sweet rewarding way while indulging in the romantic fragrance that lingers through their soft silky hair. Ma Cherie is always known for its sweet, dedicate pink packaging and the super sweet scent.

They set up a hair revamp corner and a lot of attendees had a mini hair makeover. I appreciate their effort and many walked away with fabulous hair that day! I should have queued up >.<


Tsubaki




TSUBAKI is valued as a brand created to serve the beauty of women’s hair while enhancing the attractiveness of women.

I tried headspa serum spray thing at their booth. It is basically a scalp care product and you use after shower. What is nice about this is that after spritzing some product on your scalp, you need to press the area and there'd be popping sound. It's like popping candy - on your head. Quite a cool idea, literally, as it leaves a cooling sensation while massaging your scalp. 




NOV





NOV products are suitable for even the sensitive skin. They have products made for acne-proned and sensitive skin. 

We had a quick skin analysis and mine is lacking moisture and elasticity. AGING. NOV staff is very knowledgeable and I managed to pick up a quick beauty tip from them.
I was 'prescribed' the sensitive III series. Will write a proper review if they work well for me.
It could have been better if the analysis was done on the facial skin than on the neck. The results will be more accurate in that case.






NOV cosmetics line may be limited but they are all the fundamental skin make you really need. I would love to try their pressed powder one day. You do not have to wash off with makeup remover as informed by the staff. Quite interesting, don't you think so?



POND'S





International skincare expert. Since 1846, New York, USA. Nurturing Skin Inside to Transform it Outside. That’s the Pond’s Promise.

Pond's focused on firming/anti-aging that day. Not something I'm super interested in yet but it'd be a different story in a few more years' time. Couldn't take a decent picture because it was flooding with people by the time I made it to the booth. 



Goodal

This is the first time I've heard of this brand. Despite so, I am very keen to try out their products.

Goodal seeks to care and cure skin troubles actively by special ingredients of Amazon wild plants by ‘Wild Phyto Power’, your skin will be reborn powerful and energetic. Goodal uses naturally derived ingredients and their products are Paraben free, Synthetic fragrance  free, Synthetic dye free, and SLS free. 


The product that caught my eye is Goodal Super Seed Oil Plus Skin Mist. It is primarily an oil in a mist form. Well well, this is something new; can't wait to try this out one day. 




Belif





I've heard of so many good reviews from Belif users so can you tell how excited I am? 

A Korean skincare brand which stands by its 5 truths: True Ingredients, True Formula, True Benefit, True Safety and True Timelessness. It is a herbal skincare brand that is true to its ingredients, efficacy and value.

Belif staff gave us a good introduction of the range they brought, which is again more suited for slightly older skin. Lucky jl managed to get the samples from their moisturising range! 

My life is complete~



Enavose



By fusing the powers of nature and science, enavose has unlocked the secret to better living. With technology, Enavose uncover the potential that lies within Nature. Other than make up, they also have their own skincare line.

A MUA was there to provide free makeovers for the attendees using Enavose's products. I've swatched the eyeliner (infused with apple steam cells!) and it is pretty darn good. Quite smudge proof on my hand. Bag home a hot pink lippie because they were having a 30% off. The colour is really really pretty, Very vibrant yet not drying.



Samplestore Test run

There was a booth for you to try out the new samplestore platform. The new website is full of life and things are more organised than before. I need to do some exploring and perhaps redeem a new sample or two :D




There's buffet provided but I wasn't hungry so...  ATTACK THE DESSERT TABLE.



Nestle Fitnesse

They are available in 5 different flavours, just switch it out when you get sick of the flavour.

Fitnesse brought their chocolate flavour for us to savour that day. 



The White Ombre





The texture is like light mousse and both flavours (lycee and oreomisu) are good but I prefer oreomisu to lycee. A little sweeter than what I like though.



Eventphotographer

Check out the photos the photographers took that day here.

With a various assortment of shooting styles, their professionals are guaranteed to be in the thick of the action when needed.Trust them to capture the most valued seconds.



Awwsnap / La Novella Studio





Unboxing the super packed goodie bag! 



PS THE VIDEO IS KIND OF REDUNDANT BUT I SPENT QUITE A BIT OF TIME FILMING AND EDITING SO I WANNA PUT IT UP NO MATTER WHAT >.<


If there is anything you'd like me to review, leave me a comment below or email me! 






Lastly, I want to say