Scents In The City x SaSaSG x IFF Tour - jjoyis | Singapore beauty, lifestyle and food blog

Monday, October 6, 2014

Scents In The City x SaSaSG x IFF Tour

Do you know first impressions are made by how you smell, be it to somebody you just met or passers-by.


Thanks SaSaSG and IFF for organising a fragrance workshop for bloggers/media. I'm more informed about fragrances and scents now!



International Flavors & Fragrances (IFF) is a company that creates fragrances, not just your typical fine fragrances but also scents you find in haircare, soaps and even fabric softeners.





Always wanted to visit places like this one day and I finally had the chance :D



First section: Haircare


Their 'testing' area is like hair salon! They do testing on themselves to know exactly how the scent will smell like before, during and after using a product. Very professional!


Smell test on (real) wet hair and dry hair


The hair team/SaSa representatives

Different countries differ in their taste and preferences. Hence, assorted scents are developed to suit the targeted country. Scents are personalised, just that you are not aware of it.




Second section: bodycare



Bodycare includes bar soap and body foam.


Washing area



Another of their testing area - transparent cubicles fitted with shower facilities.

They do not shower in the transparent cubicles though! Hahaha sorry to disappoint!

We get to smell how each scent fills up the bathroom.






Third section: fabric care



We are introduced different popular fabric softeners in different countries Consumer research is done in normal households, how fun is that!



After which, we gathered to sniff tons of different scents.



You can close your eyes to heighten your sense of smell.



Then we put our newly acquired knowledge to use - CREATE OUR OWN PERFUME.


That is of course, with the guidance from perfumer Kim from IFF.

A more long-lasting perfume has a higher concentration of base notes in it. Skin types and temperature in general has an effect on the lasting power of a scent. The fragrances I own typically don't last very long on me because I prefer those with stronger top/heart notes.

That's one of the insightful things I picked up from the professionals!



Anyway back to our perfume research  >,<


Well well lab skills was useful for... 1 minute.




And here is my group's masterpiece ~


Tried it a couple days ago and the scent really lingered for a long long time.





Thanks for the very informative and fun workshop!




Hey fragrance junkies!
It's your turn to sniff now ^w^



Are you ready for a scent-sational event, Scents In The City, organised by SaSa? It will happen from 3rd Oct 2014 - 16 Nov 2014 and a wide spectrum of authentic fragrances will be showcased in all SaSa stores.




Shoppers enjoy 20% off 23 participating fragrance brands, and 10% off the other brands in stores.  
SASA VIPs or Citibank cardholders can enjoy additional 5% discount on storewide fragrances. 

Other than the exclusive premiums from the respective participating fragrance brands, shoppers will receive a $10 Voucher* with nett purchase of $100 worth of fragrances.
*Valid for next storewide purchase of $50. Terms and conditions apply.







Major fragrance dealers like Coty Prestige, Estee Lauder Companies, ITF S.p.A, Kenzo, Luxasia, Marina de Bourbon, Mauboussin, Mercedes-Benz, P&G Prestige and TOUS will be part of this campaign as well. 

Furthermore, four of Singapore's most influential bloggers, QiuQiu, Melissa Celestine Koh, Yina Goh and Yutaki, are Sasa's SCENT AMBASSADORS.

Look out for their appearance at Jurong Point SaSa Store and Wisma Atria SaSa Store.


There will be games where you can win vouchers, beauty products or fragrances.
Additionally, hashtag #scentsinthecity and #sasasingapore on your Facebook or Instagram (remember to set it to public!) when you take a photo with your favourite bloggers to redeem a free fragrance vial.* Only 200 pieces available per session so don't hesitate!
*1 vial per shopper per day. Terms and Conditions applies. 

More details can be found at SaSaSG Facebook page.


And.......



WITH QIUQIU

I was like omg omg omg when I saw her there. Qiu is one of my favourite bloggers so the half of time I was thinking to myself what should I say to her. ITE I said congrats erm erm ya. *Facepalm*

Photo is grainy cause I cropped it out from a screenshot ~ Mei lian jian Instagram so it's just here for my own viewing pleasure. 



Remember to follow give SasaSG page a thumbs up so you don't miss any news pertaining to Scents In The City and in general irresistible deals!



If you are new to the whole fragrance thing or if you do not have your signature scent (yet), remember to drop by and learn a thing or two from the experts. It is more than essential for you to choose a scent that represents you.



My favourite two are:

Prada Candy Florale EDT 



credit: x
Issey Miyake L'eau D'issey Florale


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Good luck in finding your own identity! 
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